THE LITTLE BRAND THAT COULD
Feed Your Soul bakery began out of a studio apartment over a decade ago. Twelve cookies were baked at a time, packages were wheeled down the hall, and tractor trailers delivered materials to a tiny apartment that churned out thousands of cookies, inspirational words and a means to give in every way.
Its founder, Mya Zoracki, had previously been a Trader on the American Stock Exchange. She traded by day and earned her Juris Doctorate degree from Brooklyn Law School in the evenings.
"It was time to start the next chapter. What could I do to make me feel alive? How could I build a life that I felt passionate about? What could I do that would feed my soul?"
IN THE EARLY DAYS
Mya literally hit the pavement and talked her way into local supermarket chains, coffee shops, hotels, gyms, franchises. She set up an LLC, an online store and a UPS account. She created marketing materials, packaging, contract agreements and bar codes. She was her sales team, her baking department, her R & D, her customer service, her wedding department and her own distribution. All local deliveries were made with a jeep wrangler and a small hand truck.
"I had days where I felt an amazing energy of success and days where I could not imagine how I got myself into this chaos. The one thing I always knew is that I had to keep moving. Whatever direction things were going that day, just keep moving. And so I did."
Feed Your Soul has a state of the art bakery manufacturing facility in Kearny NJ where they churn out pallets of cookies, cookie dough and other innovative desserts. They also have a retail cafe at 14 Wall Street, New York, NY.
"While we continue to grow our future dreams here at Feed Your Soul, we will never lose sight of the company's driving force- to nurture a brand whose simple purpose is to inspire and help everyone it can along the way."